CAEN division 73 · section M
EU funds for advertising and market research
"Advertising and market research". The programmes that companies in this sector qualify for, based on the CAEN lists in the official guides.
- Programmes on the CAEN list
- 2
- Open to all sectors
- 17
- Active companies in Romania
- 18,321
On the eligible CAEN list
Programmes that include CAEN 73
- Open North-East Regional Programme 2021-2027 — Investments for the modernisation of micro-enterprises, Call 2 (PR/NE/2026/P1/RSO1.3/2/1) until 28 October 2026 · all 3 CAEN 73 classes
- Coming soon Regional Participation Fund (FPR) — BID loans with a 40% grant for SMEs in the North-East, South-East and Bucharest-Ilfov all 3 CAEN 73 classes
With a call window open now: one programme.
Any sector
Open to all sectors
Programmes without a restrictive CAEN list (possibly with a few excluded activities), which companies in CAEN 73 can also apply to.
- Open PoCIDIF — Support for innovative technology projects (Measure 1.1.2) until 16 October 2026
- Open EIC Pathfinder Challenges 2026 — grants for deep-tech research (Horizon Europe) until 28 October 2026
- Open I3 Instrument Strand 2a (I3-2026-INV2a) — interregional innovation investments in less developed regions until 12 November 2026
- Open e-Mobility RO, sub-measure 1 — charging stations for electric vehicles on motorways, expressways and TEN-T national roads until 27 November 2026
- Open SME Fund 2026 (Ideas Powered for Business) — vouchers for patents, plant varieties and geographical indications until 4 December 2026
- Open SME Eco-Tech — grants for the green and digital transformation of SMEs until 30 December 2026
- Open PoCIDIF 6.1 — digitalisation services through EDIH hubs for SMEs and town halls until 30 December 2026
- Open Digital Europe — cybersecurity (ECCC, call DIGITAL-ECCC-2027-DEPLOY-CYBER-11) until 14 January 2027
- Open Refinancing IMM INVEST PLUS and IMM PLUS — 80% FNGCIMM guarantee for working capital loans
- Open BID portfolio guarantees for SMEs — 70–80% guarantee for new loans of up to 10 million lei
- Coming soon Horizon Europe — "Proof of market": commercialisation of research results by start-ups and SMEs from 13 October 2026
- Coming soon e-DRIVE — replacing company fleets and passenger transport vehicles with zero-emission vehicles
- Coming soon Diaspora Investește Acasă — BID grant and guarantee for new companies set up by Romanians abroad
- Coming soon e-MOVE RO — recharging infrastructure for zero-emission mobility
- Coming soon PR Bucharest-Ilfov 2021-2027 — Call PR BI P1/1.1/1/2026: Support for developing an innovative conceptual model (Proof of Concept)
- Coming soon Innovation Fund IF26 Heat Auction — auction for decarbonising industrial heat
- Coming soon PEO — support for employers: childcare for children aged 0–6 and flexible working arrangements (actions 3.c.1 and 3.c.2)
Where CAEN 73 companies are located
The counties with the most active companies whose main CAEN code is 73:
Other divisions in section M
69 accounting and legal services · 70 management consultancy · 71 architecture, engineering and technical testing · 72 research and development · 74 design, photography and other professional services · 75 veterinary activities
Frequently asked questions
What EU funds are available for advertising and market research in 2026?
We are tracking 2 open or announced programmes whose CAEN list includes classes from division 73: North-East Regional Programme 2021-2027 — Investments for the modernisation of micro-enterprises, Call 2 (PR/NE/2026/P1/RSO1.3/2/1); Regional Participation Fund (FPR) — BID loans with a 40% grant for SMEs in the North-East, South-East and Bucharest-Ilfov. In addition, 17 programmes are open to any sector.
What does CAEN 73 mean?
CAEN division 73 (rev. 2) is "Advertising and market research", with 3 activity classes, in section M — Professional, scientific and technical activities. Eligibility is checked against the exact class (4 digits) in the programme's list.
How many active companies are there in advertising and market research?
18,321 active companies have their main CAEN code in division 73; 10,293 reported employees in their latest financial statements and 1,787 were established in the last two years. Most are in Bucharest (7,124), Ilfov (1,421) and Cluj (1,352).
Does it matter whether the CAEN code is primary or secondary?
It depends on the guide: some programmes require the funded activity to be the main code, while others accept a secondary code authorised at the investment location. Companies now hold codes under CAEN revision 2 or 3; the lists here include the equivalences between the two revisions.
An advertising and market research company?
We check your company's CAEN codes against the lists of open programmes and tell you where you fit — free of charge, before any contract.