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Creative Europe MEDIA 2027 — European Film Sales: fund for film sales agents (CREA-MEDIA-2027-FILMSALES)

The Creative Europe MEDIA European Film Sales 2027 call has €6 million for European film sales agents, who can generate a fund of up to €800,000 per applicant, to be reinvested in minimum guarantees and the promotion of non-national European films. Submission 29 April–17 June 2027.

Who can apply
European film sales agents
Total budget
€6,000,000 (estimated budget of the 2027 call
Funding amount
Potential fund generated of up to €800,000 per applicant, made up of
Submission period
29 April 2027 – 17 June 2027, 17:00 (Brussels time)

Checked against official sources on · funder: European Commission · official source

Opens in 190 days 49-day window

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Creative Europe MEDIA: €6 million for film sales agents, call opening on 29 April 2027

Who can apply

European film sales agents: companies that act as the producer's intermediary and specialise in the commercial exploitation of films through marketing and licensing to distributors or other buyers abroad. The company must be established in a country fully participating in the MEDIA strand and owned, directly or indirectly, wholly or in majority, by nationals of those countries. For each film declared or supported, the agent must be appointed directly by the producer under a written international sales contract, with the right to sell in at least 10 MEDIA countries. Only individual applicants are accepted. Companies from Romania can apply on the same terms as those from any other MEDIA country.

What it covers

  • Minimum guarantees or advances paid for the international sales rights of eligible European non-national films, up to 75% of the direct reinvestment budget
  • Promotion, marketing and market advertising for the same films
  • Reinvestment is made in a maximum of 5 different eligible European non-national films
  • Eligible films: fiction (including animation) or documentary of at least 60 minutes, with first copyright established no earlier than 2023
  • Films produced mainly by producers established in MEDIA countries, with more than 50% of the total production budget financing coming from MEDIA countries and more than 50% of the professional participation points from MEDIA countries
Full analysis Creative Europe MEDIA: €6 million for film sales agents, call opening on 29 April 2027 Conditions, steps and pitfalls, with official sources →

We prepare your application before the window opens

  1. We analyse whether you qualify and under which programme exactly.
  2. We build the application: business plan, budget, supporting documents.
  3. We submit during the call window and follow the evaluation.
  4. We stay with you through the reimbursement file and final payment.

Frequently asked questions

When are applications submitted for the European Film Sales 2027 call?

The CREA-MEDIA-2027-FILMSALES call opens on 29 April 2027 and closes on 17 June 2027 at 17:00 (Brussels time). Submission is exclusively electronic, through the European Commission's Funding & Tenders portal, in a single stage.

How much can a sales agent obtain from this call?

Each applicant generates a "potential fund" of up to €800,000, calculated from three components: a base fund of €20,000, a fund proportional to the paying admissions for European non-national films in the catalogue in 2026 (capped per film at 300,000, 100,000, 75,000 or 16,000 admissions, depending on the country), and €1,000–5,000 per film for cinema sales in countries outside MEDIA. The fund is reinvested, and costs are reimbursed at a rate of 70%.

Who is eligible as a European sales agent?

A company established in a country fully participating in the MEDIA strand and majority-owned by nationals of those countries, which acts as the producer's intermediary and commercially exploits the film by licensing it to distributors. For each film, the agent must be appointed directly by the producer under a written international sales contract with the right to sell in at least 10 MEDIA countries. Companies from Romania are eligible.

What can the generated fund be reinvested in?

In minimum guarantees or advances for the international sales rights of eligible European non-national films (maximum 75% of the direct reinvestment budget) and in the promotion, marketing and advertising of these films. Reinvestment is made in a maximum of 5 different films, over a project duration of 12–24 months.

Which films are eligible for reinvestment?

Fiction films (including animation) or documentaries of at least 60 minutes, with first copyright established no earlier than 2023, produced mainly by producers established in MEDIA countries, with more than 50% of the production budget financing coming from MEDIA countries and with significant participation of professionals from these countries.

Why does 2026 matter for the 2027 call?

The potential fund is calculated on performance in the reference year 2026: paying admissions must be obtained between 1 January and 31 December 2026, and the €20,000 base fund requires that in 2026 the agent acquired cinema rights for 2 films and had 2 eligible European films distributed in a non-national territory.

How long does it take to prepare the application?

It depends on the complexity of the project and the documents you already have. The first step is the eligibility analysis, which tells you what needs to be prepared.

What happens if I do not qualify?

We tell you before any contract is signed, and if another suitable programme exists, we point you to it.

Next step

We prepare your application before the call opens — Creative Europe MEDIA 2027 — European Film Sales: a fund for film sales agents (CREA-MEDIA-2027-FILMSALES)

Fill in the form and we will tell you whether you qualify. If you do not qualify under this programme, we will tell you which other one you could apply for — or that there is none, if that is the case.

or call us directly on 0755 167 167