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Creative Europe MEDIA 2027 — innovative tools and business models (CREA-MEDIA-2027-INNOVBUSMOD)

Creative Europe MEDIA call of €14 million for innovative tools and business models in the European audiovisual sector, including video games, with a focus on AI and sustainability. EU funding covers at most 80% of costs. Deadline: 14 January 2027.

Who can apply
Public or private legal entities established in a country that participates fully in the MEDIA strand of the…
Total budget
€14,000,000, from the 2027 budget
Funding amount
There is no minimum or maximum ceiling per project
Submission period
30 September 2026 – 14 January 2027, 17:00 (Brussels time)

Checked against official sources on · funder: European Commission · official source

101 days left until the deadline 106-day window

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Creative Europe MEDIA 2027: €14 million for digital and AI tools in the audiovisual sector, deadline 14 January

Who can apply

Public or private legal entities established in a country that participates fully in the MEDIA strand of the Creative Europe programme (EU Member States, including Romania, EEA states and associated countries). They must be owned, directly or indirectly, wholly or in majority, by nationals of these countries. Organisations, including software firms, that develop tools or business models for the audiovisual and video game sectors are a good fit.

What it covers

  • Tools for subtitling, accessibility, content discovery and recommendation
  • Tools for more efficient and transparent audiovisual markets: rights management, data collection and analysis
  • Business models that optimise synergies between distribution channels
  • New ways of producing, financing, distributing or promoting content based on AI, big data, blockchain, virtual worlds / the metaverse, NFTs
  • Tools that make the audiovisual industry more environmentally friendly
Full analysis Creative Europe MEDIA 2027: €14 million for digital tools and AI in the audiovisual sector, deadline 14 January Conditions, steps and pitfalls, with official sources →

Apply in the current call window

  1. We analyse whether you qualify and under which programme exactly.
  2. We build the application: business plan, budget, supporting documents.
  3. We submit during the call window and follow the evaluation.
  4. We stay with you through the reimbursement file and final payment.

Frequently asked questions

How long can you submit applications to the Creative Europe MEDIA "Innovative tools and business models" 2027 call?

The CREA-MEDIA-2027-INNOVBUSMOD call opened on 30 September 2026, and the submission deadline is 14 January 2027, 17:00 Brussels time. The call has a single stage.

What is the call's budget, and how much can a project receive?

The total budget is €14 million, from the 2027 EU budget. There is no minimum or maximum ceiling per project. The EU funds up to 80% of eligible costs, and the remaining 20% or more comes from own resources or private investment.

Can a company from Romania apply?

Yes. Public or private legal entities established in a country that participates fully in the MEDIA strand can apply, and Romania participates as an EU Member State. The company must be owned, directly or indirectly, wholly or in majority, by nationals of such countries.

What types of projects does the call fund?

The call funds innovative tools and business models for European audiovisual content, including video games. Examples: subtitling and accessibility, rights management, data analysis, distribution models, solutions based on AI, blockchain or the metaverse, and tools for greener production.

What is not funded under this call?

Hardware development is explicitly excluded. Projects must serve the visibility, circulation and competitiveness of European audiovisual works.

Who manages the call?

The call is managed by the European Education and Culture Executive Agency (EACEA) of the European Commission. For questions: EACEA-MEDIA-INNOVATIVE-TOOLS@ec.europa.eu.

How long does it take to prepare the application?

It depends on the complexity of the project and the documents you already have. The first step is the eligibility analysis, which tells you what needs to be prepared.

What happens if I do not qualify?

We tell you before any contract is signed, and if another suitable programme exists, we point you to it.

Next step

Apply in the current call window — Creative Europe MEDIA 2027 — innovative tools and business models (CREA-MEDIA-2027-INNOVBUSMOD)

Fill in the form and we will tell you whether you qualify. If you do not qualify under this programme, we will tell you which other one you could apply for — or that there is none, if that is the case.

or call us directly on 0755 167 167