PNRR funding of 10 million euro for developing local tourist destinations in 2024

Support for organisations developing local tourism

The Ministry of Economy, Digitalisation, Entrepreneurship and Tourism (MEDAT) has announced the launch of a call for proposals with a total value of 10 million euro, aimed at supporting the operation of Destination Management Organisations (OMD). The programme is funded through the PNRR (National Recovery and Resilience Plan) and opens an important opportunity for local public authorities involved in developing tourism at regional level.

The call opens on 16 March 2024 and is based on a "first come, first served" principle, which means accelerated competition between applicants, as the budget is limited and accessible only to those who are quick and well prepared.

Who the beneficiaries are and how to access the funds

The eligible beneficiaries of this funding are local public authorities, but only if they are part of OMD structures or intend to set them up. OMDs are essential entities for coordinating and promoting tourism activities at regional or local level, acting as the link that connects authorities, businesses and the local community in a single tourism development strategy.

These organisations operate on the basis of a strategic plan that includes investments in tourism infrastructure, related services, and marketing and promotion activities. The funding granted under this programme aims to support day-to-day administration and increase the capacity of these bodies, by covering certain running costs or introducing modern digital and technological tools that make OMD activities more efficient.

Programme context and relevance for the Romanian tourism market

Romania's tourism sector has faced major challenges in recent years, mainly because of the COVID-19 pandemic, which significantly reduced visitor flows, as well as investment in infrastructure and services. After a period of uncertainty, a gradual recovery can be seen, and access to EU funds through the PNRR is becoming an important catalyst for modernising local tourist destinations and increasing their competitiveness.

Destination Management Organisations play a crucial role in turning this recovery into a sustainable one, through professional management and coherent promotion that attracts tourists from both Romania and abroad to alternative or lesser-known destinations, helping to relieve pressure on the main tourist spots and boosting the local economy.

What applicants need to prepare for a solid application

To maximise the chances of success of the projects implemented, local authorities must come forward with rigorous documentation and well-articulated plans. It is essential that the application includes:

• The OMD's incorporation and statutory documents, including proof of membership of the organisation;
• A clear operational plan setting out the objectives, the proposed activities and the expected impact on the development of local tourism;
• Detailed, justified and realistic budgets, highlighting running costs and any investments in digitalisation or small-scale infrastructure;
• Proof of the project's long-term sustainability, to avoid exclusive dependence on EU funding;
• Partnerships or commitments from businesses and other relevant local stakeholders, thus creating a strong collaborative network.

What entrepreneurs and authorities should watch out for

First of all, the "first come, first served" principle requires applicants to have all documents prepared in advance and to ensure that applications are submitted quickly and in full. Any delay can mean losing the funding.

Particular attention must also be paid to the eligibility of the activities and the costs declared, in accordance with the PNRR funding guide and the European rules on managing funds. We recommend consulting an EU funding expert or specialised consultants to avoid errors or exclusion due to administrative non-compliance.

Local partnerships and the involvement of the private sector around OMDs are factors that can increase the chances of obtaining funding and ensure a real and lasting impact on the local economy. This can create a multiplier effect for investments and opportunities for local businesses operating in tourism, catering, crafts or cultural activities.

In conclusion, the launch of this call for proposals represents a significant opportunity for local authorities that want to capitalise on European resources to develop more competitive and attractive tourist destinations. Thorough preparation and swift action are essential to turn this opportunity into a concrete benefit for local communities and businesses in the sector.

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