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Creative Europe MEDIA 2027 — Audience Development and Film Education (CREA-MEDIA-2027-AUDFILMEDU)

The Creative Europe MEDIA call "Audience Development and Film Education" has €7 million for pan-European film education and European film audience development projects in at least 5 MEDIA countries. Grant of up to 70% of costs, deadline 2 March 2027.

Who can apply
Legal entities (public or private) established in an EU Member State (including overseas territories)…
Total budget
7,000,000 €
Funding amount
Grant of up to 70% of eligible costs, with the remainder covered by own contribution or other sources (minimum 30%)
Submission period
30 September 2026 – 2 March 2027, 17:00 (Brussels time)

Checked against official sources on · funder: European Commission · official source

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Creative Europe MEDIA: €7 million for film education and audiences, deadline 2 March

Who can apply

Legal entities (public or private) established in an EU Member State (including overseas territories) or in a country associated with the MEDIA strand of Creative Europe; Romanian organisations are eligible without additional conditions. Natural persons cannot apply, except for self-employed authorised natural persons (PFA). Single applicants or consortia of at least 2 beneficiaries are accepted (affiliated entities are not counted). The project must reach audiences in at least 5 countries participating in the MEDIA strand; suitable profiles: cinemas, festivals, film schools, cultural associations, VOD platforms, film museums and archives, education companies.

What it covers

  • Audience-oriented events and innovative or cross-border film education initiatives
  • Programmes dedicated to cinematic heritage (films in circulation at least 10 years after the year of production)
  • Cooperation between film institutions and existing online platforms, including digital tools to reach audiences
  • Actions in areas with poorly developed cinema infrastructure ("cinema deserts")
  • Strategies for environmental sustainability, gender balance, inclusion and diversity
  • Evidence-based analysis of audience or market needs, with quantifiable targets
Full analysis Creative Europe MEDIA: €7 million for film education and audiences, deadline 2 March Conditions, steps and pitfalls, with official sources →

Apply in the current call window

  1. We analyse whether you qualify and under which programme exactly.
  2. We build the application: business plan, budget, supporting documents.
  3. We submit during the call window and follow the evaluation.
  4. We stay with you through the reimbursement file and final payment.

Frequently asked questions

Until when can projects be submitted to the Creative Europe MEDIA "Audience Development and Film Education" 2027 call?

The call CREA-MEDIA-2027-AUDFILMEDU opened on 30 September 2026, and the submission deadline is 2 March 2027, 17:00 Brussels time. Applications are submitted exclusively electronically, via the European Commission's Funding & Tenders portal, in a single stage.

What is the budget of the call, and what percentage of the project does the European Union fund?

The estimated budget of the call is €7,000,000. The grant covers a maximum of 70% of the project's eligible costs, based on actual costs, and the remaining at least 30% must be provided from own contribution or other sources. The call sheet does not set a grant ceiling per project.

Who can apply from Romania to this MEDIA call?

Any public or private legal entity established in Romania, as an EU Member State, is eligible: cinemas, festivals, film schools, cultural associations and foundations, VOD platforms, film archives and museums, education companies. Natural persons cannot apply, except for authorised natural persons (PFA). You can apply alone or in a consortium of at least 2 beneficiaries.

What conditions must the project meet regarding films and audiences?

The project must have a pan-European dimension and reach audiences in at least 5 countries participating in the MEDIA strand. At least 50% of the films and audiovisual works used must originate from a country participating in MEDIA. Cinematic heritage programmes may include films that are at least 10 years past their year of production.

How long does a project last, and when are the results announced?

A project normally lasts from 24 to 36 months. According to the timetable in the call sheet, evaluation takes place between March and August 2027, applicants are informed of the results in September 2027, and the funding contracts are signed in December 2027.

What types of activities are funded under this call?

The call funds audience-oriented events and innovative or cross-border film education initiatives, especially for young audiences, programmes dedicated to cinematic heritage, cooperation between film institutions and existing online platforms, digital tools for attracting audiences, and actions in areas with poorly developed cinema infrastructure. The project must start from a solid analysis of audience needs, with quantifiable targets, and include strategies for sustainability, gender balance, inclusion and diversity.

How long does it take to prepare the application?

It depends on the complexity of the project and the documents you already have. The first step is the eligibility analysis, which tells you what needs to be prepared.

What happens if I do not qualify?

We tell you before any contract is signed, and if another suitable programme exists, we point you to it.

Next step

Apply in the current call window — Creative Europe MEDIA 2027 — Audience Development and Film Education (CREA-MEDIA-2027-AUDFILMEDU)

Fill in the form and we will tell you whether you qualify. If you do not qualify under this programme, we will tell you which other one you could apply for — or that there is none, if that is the case.

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